links for 2006-06-29

• A Slipping Down Life
  Ad Age MediaWorks editor Ann Marie Kerwin explain[s] why the third year in a row of revenue declines is changing the world of big broadcaster ad sales.
  (tags: advertising TV upfronts)
• Finding New Opportunities to Market 'Lost' and Other TV Shows
  Under pressure from on-demand media, networks are working hard to turn shows into communities and viewers into cult-like fanatics.
  (tags: TV new+media Nielsen+ratings VOD Wharton)
• General Mills Pays for Play
  Additional reporting on the General Mills "ad agency in charge" situation
  (tags: General+Mills agency+compensation advertising)
• Snickers saves hiphop
  The storyline is about the Black Eyed Peas "saving hip hop from corporate shills and phoneys".  Great example of irony, particularly given that BEPs are both wildly popular and wildly mediocre.
  (tags: music+business corporate+sponsorship hip+hop)