PODCAST: Interview with Dr. Clotaire Rapaille

Did you know that in American culture

• Seduction is manipulation

• Being fat means you’ve checked out

• Work is who you are

• Money is proof

• Shopping is reconnecting with life

I recently spent a few minutes with Dr. Clotaire Rapaille, author of The Culture Code.  We talked about his last 30 years of work spent unlocking various “culture codes.”  His book, just released this past June, contains many of his insights about the various reference systems that are put in place for all of us at an early age.  By discovering the subconscious emotional attachments we have to various concepts and brands, he’s been able to illuminate the frames that surround these concepts.


MP3 File