links for 2007-01-31

• Do Agencies and Marketers Walk-the-Talk?
  Disturbing: Only 25% of 700+ senior marketers could clearly articulate their company's brand position.  Apparently, the answer to the title is "No!"
  (tags: branding)
• How to "shopdrop"
  Hint: It's the opposite of "shoplift", and here's a workshop to show you how.  Hat tip to Piers & co for the heads up.
  (tags: alternative+media subversive)
• From Book to Movie - Where Brand Names Fall Apart
  The folks at Strategic Name Development relate a film's poor showing to its poor choice of names.
  (tags: branding)
• Dune Records
  Great story about a new jazz label in the UK that focuses on providing opportunities for black jazz musicians
  (tags: music music+business)
• UK drum 'n' bass sees a resurgence
  And the names from the 90s are coming back for the ride.
  (tags: music)
• The New Media Mogul—You
  Business Week looks at companies that focus on helping you take charge of all of the disparate media you've generated.
  (tags: new+media user+generated+content)
• Why tech leaders think Second Life could be a gold mine. - Jan. 22, 2007
  How real revenue is generated in SL.  Why IBM and other brands are involved.  Read on.
  (tags: user+generated+content Secondlife)