links for 2007-01-24

• Global Spending On Mobile Music To Top $32 Billion By 2010 - Yahoo! News
  Hat tip to Bruce Houghton (http://hypebot.typepad.com/hypebot/2007/01/mobile_music_sp.html) for the heads up.
  (tags: digital+music)
• Saying No
  Another way of saying that focus is critical
  (tags: management)
• Talk Outweighs Advertising
  Further confirmation on the value of word-of-mouth on purchase decisions
  (tags: word+of+mouth)
• McDonald's tests Coke competitors | ajc.com
  As David Polinchock points out: Are you giving your partners what their audience needs?  A chink in a 50+ year relationship. . .
  (tags: value+creation McDonald's Coke Pepsi)
• Openness, Generosity, and Accountability
  With information becoming ever more easily accessible, perhaps these are the 3 traits that will shape the new world of business.
  (tags: management)
• Yahoo's ad system is almost ready
  Yahoo finally takes a big step towards challenging Google, and it's a few weeks early
  (tags: Yahoo search)