Marketing Pop Culture

The difference between Gen X and Gen Y

According to a recent report from eMarketer, distinguishing between the two generations is relatively easy:

"Gen Xers use technology when it supports a lifestyle need," said Charles Golvin, an analyst at Forrester, "while technology is so deeply embedded into everything Gen Yers do that they are truly the first native online population."

Gen Xers--born between 1966 and 1979--numbers about 63 million, while Gen Y--those born between 1980 and 1990--number about 38 million

Read the full article here.

links for 2008-07-16

• Wordle - Marketingpopculture.com's Wordle
  Thought it'd be interesting to see what words came up most. Via wordle.com/create
  (tags: wordle)
• Wordle - My deli.cio.us cloud
  (tags: wordle)
• Boldaslove.us' RSS feed cloud
  (tags: wordle)

links for 2008-07-11

• Petroleum and Prostitution: Brothel Offers Gas After Ass
  Sign o' the times. I wonder what the actual redemption rate is on this offer? H/T to Guy Kawasaki and Truemors
  (tags: the+economy)
• Where Marketers Are Putting Their Social Media Dollars and Cents
  Blogging and social nets still get most of the spend. The article also looks at the trends driving brands interest in this space and highlights work from JC Penney, Threadless, Nike and others.
  (tags: social+media)

2 days to the Afropunk jumpoff

My friends Boston and Shena just concluded three nights of amazing (yes, it was that good) music this past Saturday with the third installment of the URB Alt Festival.  Check out my posts here and here.

But no sooner is that done than the 2008 Afropunk Festival starts.  40 bands, 15 films and 5 days of pro BMX bikers and pro skaters converge on Fort Greene in planet Brooklyn.  Ah, it's such a great time for Black rock!

Check the cross-post at Bold As Love.