The CLIO and Addy award-winning music composer will be at Harlem's Hue-Man bookstore to promote his new book, THE 30-30 CAREER: Making 30 Grand in 30 Seconds! Producing Music for Commercials. He has over 600 commercials to his credit, including work for major marketers such as McDonald's, Mercedes-Benz, Pepsi and Nike. He's also won a Cannes Lion and and Andy Award.
The book--the first of a two-volume set-- is presented as "the most up to date "How To" resource in music composition for the advertising industry, featuring commentary and interviews from many of the leading names in the ad game such as Vito Desario, Josh Rabinowitz, Bob Schriber, Karl Westman, Joel Simon, Robert Miller, Bob Nelson, Barry Walsh, Michael Montes, Roberta Griefer, and Michelle Curran as well as celebrity figures like Russell Simmons, Oleta Adams, Little X, and Wynton Marsalis."
Scoring techniques, music house profiles, musician residuals, beating deadlines, interviews with top ad agency creatives, mixing secrets are covered as well.
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