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Susan Scafidi: Who Owns Culture?: Appropriation And Authenticity In American Law (Rutgers Series on the Public Life of the Arts)
Grant McCracken: Flock and Flow: Predicting and Manging Change in a Dynamic Markeplace
Clotaire Rapaille: The Culture Code
W. Chan Kim: Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Keith Ferrazzi: Never Eat Alone : And Other Secrets to Success, One Relationship at a Time
Don E Schultz/Heidi Schultz: IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns
Douglas Holt: How Brands Become Icons