Marketing Pop Culture

links for 2008-06-13

• The Aim of Behavioral Targeting
  Why isn't it a hit with advertisers, and what does the future hold?
  (tags: behavioraltargeting advertising online+marketing)
• AC/DC To Wal-Mart
  Bob Lefsetz's take on AC/DC's Wal-Mart deal and why it was a really bad move on the band's part.
  (tags: music+business)
• Brands + Amplification = Influence
  Armano on which comes first, the brand or the blog
  (tags: branding social+media)
• Brand Association Map from Nielsen
  Another way for brand managers to see their brands in larger competitive and social media context
  (tags: Nielsen brand+planning social+media)
• US foreclosure filings surge 48 percent in May
  Ouch!  Continued concerns about the housing market and the overall economy
  (tags: economics housing+market)
• No need to whisper: Lauren Shuler Donner has lupus - Los Angeles Times
  No secret is as carefully guarded as a celebrity suffering with a chronic illness, but the A-list producer wants to end this conspiracy.
  (tags: hollywood)
• Perez Hilton - Los Angeles Times
  "I think what I do is noble. I think my job title is entertainer. I shine the light on celebrities behaving badly, and I also shine the light on those that get it right. And those that get it right, I applaud."
  (tags: hollywood perezhilton)
• Change the Way You Define Yourself
  How self-definition propels or inhibits our own success
  (tags: Marshall+Goldsmith leadership)
• Friendfeed Can Disrupt Search and Reshape Advertising
  Marketers should read in this in anticipation of what's next
  (tags: social+networks)

links for 2008-05-22

• Nas changes name of Nigger: 'The people will always know what the real title of this album is and what to call it'
  (tags: Nas hip+hop)
• Mass Appeal Folds
  The third niche music publication this year.  Tells you a lot about the business when a 12-yr old pub with 100K circulation can't make it.
  (tags: publishing hip+hop)
• Q-Tip Taps Radiohead's Main Man
  Q-Tip will work with producer Nigel Goodrich for his next album.  Should make for an interesting sound
  (tags: hip+hop Radiohead)
• Napster Goes DRM-Free
  6 million tracks with no DRM!  Yay!
  (tags: napster music+business music+downloads music2.0)
• Pitchfork hires 'independent lifestyle communications and brand agency'
  Thanks to The Daily Swam for the headsup here.
  (tags: pitchfork marketing music)
• Back to the 90s: Microsoft to bribe users to use Live Search (Updated)
  "Instead of making something really useful, let's appeal to peoples' basic greed and pay them to use our product.  That way, we can market the payola, not the service"
  (tags: Microsoft)

links for 2008-05-21

• Is Facebook On The Way Down? Depends On Who You Ask
  Once again, numbers can be used to prove either side of an argument
  (tags: facebook)

links for 2008-05-16

• Coldplay Compared to NIN and Radiohead
  A look at web traffic in the wake of "free" albums
  (tags: Radiohead music+business music+downloads Coldplay NIN)
• Nintendo Wii outsells 360, PS3, PS2, PSP combined in April
  The broader demographic appeal of the Wii is at work
  (tags: nintendo wii xbox PS3 PSP)

links for 2008-02-15

• Why Aren't There More Old Criminals?
  An interesting post from Freakonomics.  Hypotheses supplied by a reader of the blog, who's an actuarial retirement planner.
  (tags: economics)

links for 2008-02-11

• What Can Widgets Do? - eMarketer
  Hat tip to Steve Rubel for highlighting this.
  (tags: widgets)
• Affluent African Americans Making Impact on Consumer Economy - Marketing Charts
  A crucial market segment
  (tags: african+american demographics)

links for 2008-02-08

• Generation MySpace Is Getting Fed Up
  Are the ads on the most popular social networks causing a backlash?
  (tags: social+networks MySpace Facebook)
• P&G: Using the Past to Invent the Future
  AG Lafley's reinvention of the laundry business
  (tags: P&G)
• Recession: good for social applications, but not for social media
  Josh Bernoff continues his discussion of why social applications will thrive in a recession, but not necessarily social media
  (tags: social+media)
• Watching for the Ads: Consumer Culture, Engagement and the Super Bowl (2 of 2)
  Eleanor Baird's second of two parts of this discussion
  (tags: super+bowl+ads)
• the conversation as media
  Twitter charted the levels of conversation on its network during Super Bowl.  Hat tip to Ed Cotton for the post.
  (tags: twitter super+bowl+ads)
• Norman stepping down at MTV
  Will we see her reappear at Oprah's new network?  Stay tuned.
  (tags: TV)
• January Worst on Record for Retailers
  Ouch!
  (tags: retail)

links for 2008-02-07

• What Do Real Thugs Think of The Wire? Part Five
  Sudhir Venkatesh's ongoing series.  It provides a fascinating look.  Read on
  (tags: The+Wire Venkatesh)

links for 2008-02-06

• Howard Schultz Must Blog
  John Moore's take on why blogging should be a key component of any Starbucks turnaround plan.
  (tags: Starbucks blogging)

links for 2008-02-05

• Obama Wins The Valley. He's The New iPhone
  This just in from the Silicon Alley Insider
  (tags: Barack+Obama 2008+election)