You may have noticed that I typically don't blog about my day job. However, today was the first day of the PMA's Shopper Marketing Summit. I've never been to Minneapolis before, so it was a special treat to have a tour of the Mall of America. According to the presentation from EVP Maureen Basch, there's over 4 million square feet of retail space and they're about to add another 5 million with a new development. Also, there's a very cool amusement park that puts my local Chuck E. Cheese to shame. Nickelodeon just took over from the estate of Minneapolis native and Peanuts creator Charles Schultz. Take a look:
A store that caught my eye was Gilly Hicks (here and here), a concept that is backed by Abercrombie & Fitch. Basically, they sell women's underwear, and expect to compete with Victoria's Secret for 20-something women. Whereas Victoria's Secret is bright, GH feels like a club filled with lots of nooks and crannies, you know, places where you might hook up.
Also, this event gave me a chance to try some live twittering via Twitterberry, a twitter application for Blackberry. Apparently, Twitter was having some problems, but overall it works pretty well. You can see all of my tweets from the day here. Feel free to subscribe, if you like.