Kids wield $18 million in spending power
Just to be clear, this report is talking about kids ages 3 – 11. But it’s not surprising, especially since even six year olds, like my son, become enamored of certain brands. What’s the name of that shoe again? “Geox,” he says. “You know, the shoe that breathes.” Give the Geox marketing department a raise.
MTV’s URGE to compete with iTunes
So MTV’s offering will be competitive with iTunes, Napster and RealNetworks. Cool. But, I’m not sure why anyone would choose to rent music vs. actually owning it. The advantages for MTV are obvious (ongoing revenue), but are less clear for consumers, particularly once you set aside exclusive MTV content. Music is something deeply personal, and renting leaves you with the feeling that someone, somewhere could snatch it away from you.
Upfronts: J&J, Coke, Wal-Mart and the [further] decline of TV
With $18 billion at stake, a clear signal that brands aren’t going along with the status quo includes the decision by J&J and Coke to NOT put their nearly $700 million into play during the upfront market, and Wal-Mart’s heading the charge to change the upfronts to more of a stock market model. And, with a consortium whose combined spend totals nearly $2 billion, this experiment bears watching. The wildcard: Procter & Gamble has decided to stay its course.